Harley Village and supporting program
Every year, the centre of the European Bike Week is the Harley Village around the farmers' market area on lake Faaker See with numerous Harley dealers, Farmers Market, Carinthian Corner, Harley Bar and Customizer Area, including Expo, Demo Rides and much more.
Programme 2026 at the Harley Village
Expo
Once again in 2026, the H-D Expo was a highlight, featuring an extensive selection of the latest 2026 model year bikes and custom inspirations from the region. Here, visitors could chat, discover the latest innovations and get talking to the Harley-Davidson team. A special experience also awaited visitors right next to the Expo: at Jumpstart, even without a driving licence, you could experience the sensation of sitting on a Harley-Davidson, opening the throttle and feeling the authentic sound and vibration of a real H-D motorbike.
Test rides
In the Demo Ride Zone, the most popular 2026 H-D bikes from the Sport, Cruiser, Grand American Touring and Adventure Touring ranges were available for free test rides.
Pan America Adventure Zone
For adventure seekers, the Pan America Adventure Zone offered exciting off-road training sessions and dynamic test rides. Experienced instructors were on hand to answer any questions.
Jeep Experience
At the Jeep Experience, visitors could take part in guided demonstration drives on a bespoke obstacle course or enjoy extended test rides right in the heart of Bike Week.
Expert Team
Harley-Davidson’s dedicated and experienced team was on hand throughout the event week to welcome the biker community in Austria and provide on-site support.
Shopping Village
The shopping area in Harley Village was the perfect place for a leisurely stroll. Some of Europe’s best authorised Harley-Davidson dealers and more than 100 other retailers showcased clothing, motorbike parts, accessories and souvenirs.
Authorised Harley-Davidson Dealers
Numerous authorised H-D dealers were on site, showcasing their latest range of clothing and accessories.
Custom Motorcycle Show
One of the highlights of European Bike Week was the Custom Motorcycle Show on Friday. In 2026, Villach town centre hosted this celebration of craftsmanship and creativity for the second time.
Guided tours by the H.O.G. Carinthia Chapter
In 2026, the H.O.G. Carinthia Chapter once again offered three free guided tours along the breathtaking Alpine roads of Carinthia, Italy and Slovenia.
Concerts & Fashion Shows 2026 at Harley Village
Saloon Bar
- Dado
- Lara & the Roofcats
- Badhoven
- Mario James
- Lyria Flame
- Wood Burnt Red
- Blues Brothers Show
- The Gran Torino Club
- Acöustic Frönt
- Smartie Joe
- Mayhem Inc.
- Deers on Lake
- Mr. & Mrs. Curtis
- Ocean Daze
- The Wild Ride
- The Strongbow
- Blue Donkeys
- BASF
- Keith St. John and Rowan Robertson
Harley Bar
- Smartie Joe
- Noicepollution
- Black Snake
- Dreckpack
- Michael Ferguson
- HiEnd
- Rush Hour
- Mr. & Mrs. Curtis
- Mad Guz & Mojos
- Contra
- Berenice
- Acöustic Frönt
- Emex
- Cindy & the Rock History
- Keith St. John and Rowan Robertson
- Known Physics
- DefCrüe
- Stiletto
In addition to the live concerts, fashion shows will be held on the Harley Village stages for the first time this year.